Driving Scalable Growth through Data-Driven Strategy, Bold Innovation, and Inclusive Leadership

Vice President

• Responsible for B2B Digital Marketing, Omni-channel nurture, CRM, Business Insights, Lead Operations, Reporting and Analytics.
• Led North America Commercial/Enterprise $100M+ Marketing budget through demand generation efforts, customer journey, contact strategy and demand gen operations that increased +40% in the Business Unit Revenue to $40B
• Led Demand Gen integration with Acquisition Brands (EMC the largest) across all B2B verticals
• Led omni-channel customer journey multi-touch nurture programs, leveraging data/insights/propensity models.
• Built a 360-contact strategy, with the customer at the center, handling audience plan across all marketing vehicles and customer segments 
• Led Digital marketing strategy, leveraged next gen technologies to find the best ways to reach customers, with the right content, at the right time.
• Drove innovation across the organization in the form of contests, conferences and roadmap, across B2B North America marketing. Speaker at industry forums.

Dell – Director 

• Responsible for North America Commercial/Enterprise Demand Generation Plan – drove a +16% Revenue to $28B
• Oversaw a 20+ person North America B2B Marketing strategy team and 360 marketing plan including, lead generation, media, direct, event, sales plays, sales enablement activities and seeds.
• Led Marketing Demand Generation programs for B2B solutions across all segments (B2B Digital & Marcom, Omni-channel nurture, Planning, and Budget)
• Optimized marketing budget investment across solutions, segments, vehicles and retention/acquisition/development funnel.
• Led B2B digital transformation, leveraged new technologies to find the best way to reach customers with the right content, at the right time.
• Developed methodologies to improve measurement of marketing programs, driving improvement in digital investments, with 4X engagement at the content level and providing real time feedback to creative team, on how content was working.
• Spoke on digital marketing topics at ANA (Social Media conference), Digiday (Brand), Event Tech, Shortie Awards, Incite Programmatic Summit, Digiday Programmatic, Ad Tech San Francisco, ClickZ, and United Conference.
• Dell Adelante ERG Board member.
• Recognized with the ‘Michael Dell’ award (2014 and 2015) and the ‘Rock Star Manager’ award (2014 and 2015).

Dell – other

• B2B Advertising, Social Media and Email Director – Small and Medium Business – +80M budget, Improved ROAs/MOAs by 35%, Launched B2B social media,  +40% of testing efforts were successful
• Senior Manager, CMO Office – Launched marketing curriculum for Dell marketers, +4K employees, +40 topics, +400 sessions, held in more than 25 cities around the world.
• Digital UX Manager, Global Ecommerce, Consumer and SMB – lead +40 cross functional team, Lead dell.com user experience transformation (9 platforms, +600 page, delivered +60M revenue)
• Global Digital Manager, Global Online – Implemented improvements that generated +10% increase in Margin and ++12%increase in Revenue, Launched first Voice of the Customer research and expanded globally
• Digital Manager, US Consumer Ebusiness – Handled P&L for $4B notebook and desktop business, Reduced online leakage by 55% and increased convergence by 1.3pts. Led online conversion BPI, increasing annualized margin $9M.
• Operations marketing lead, US Consumer – Built the Predictive model for Consumer products that provided an accuracy of 99%, built a daily/hourly forecast that enabled supply/demand and sales capacity better planning.